EHRENBERG SØRENSEN Kommunikation and Hopscotch Interface Tourism forge exclusive partnership to transform Nordic tourism marketing


måndag, 15 januari 2024

EHRENBERG SØRENSEN Kommunikation, a leading agency in cross-border PR, communication and public affairs within tourism, transport, and food & wine, proudly announces an exclusive partnership with Hopscotch Interface Tourism, one of Europe's leading travel marketing and communication groups.

 

Through the partnership, which establishes EHRENBERG SØRENSEN Kommunikation as the exclusive partner agency for Hopscotch Interface Tourism in the Nordic countries of Denmark, Sweden, Norway, and Finland, the two agencies are working together to create a new powerhouse in tourism communications and marketing. By leveraging the combined strengths, the partnership will be able to provide unparalleled access to key European markets, tourism market intelligence, and an efficient pathway to connect with some of the world's most interesting travel audiences.

Since 2020, EHRENBERG SØRENSEN has cultivated a strong partnership on food & beverage communication with specialist agency Hopscotch Sopexa. Hopscotch Group has recently entered the tourism communications and marketing vertical through its acquisition of the leading agency group Interface Tourism Group. Extending the already successful partnership with EHRENBERG SØRENSEN Kommunikation beyond food and gastronomy and into tourism is a natural progression, solidifying both agency groups’ commitment to pioneering innovative approaches within the tourism industry. 

Strategic synergies
The partnership between EHRENBERG SØRENSEN Kommunikation and Hopscotch Interface Tourism establishes a framework for privileged collaboration on client activities and campaigns. It will provide tourism destinations and brands a powerful and specialized communication partner in the Nordics and across Europe. The partnership will also provide access to tourism data and market intelligence through Travellyze, a unique traveler intelligence platform owned by Hopscotch Interface Tourism, enhancing the agencies' capabilities to provide strategic advice based on data-based insights and market intelligence.

Frédéric Bedin, Chairman of the Hopscotch Group Management Board, highlights the significance of the partnership:  

"Hopscotch Interface Tourism has offices in France, Spain, Portugal, Italy and the Netherlands and we are excited to expand our partnership with EHRENBERG SØRENSEN Kommunikation to offer our clients a seamless solution in the Nordic countries which, collectively, represent a valuable source market of high-income travellers for our client destinations and brands. We are dedicated to the “Art de Vivre” sectors, and we are committed to extend and redefine the boundaries of what tourism is and what makes a successful and sustainable destination in the dynamic landscape of the global tourism industry", he says.

EHRENBERG SØRENSEN Kommunikation is an international and cross-border PR and communications agency specialized in tourism, transport, and food & wine. The agency has own offices in Stockholm, Copenhagen and Hamburg. EHRENBERG SØRENSEN Kommunikation aims to be the best communication agency within transport, tourism, and food & wine rooted in Scandinavia and Germany. The agency has been active for over 30 years, laying the foundations for a broad knowledge within the sectors well as a large network of journalists, influencers, and important stakeholders.

Hopscotch Interface Tourism is a leading European communication, marketing, and public relations agency within tourism with over 20 years’ experience. Hopscotch Interface Tourism is specialized in the travel and tourism sector, servicing over 100 current clients creating advertising campaigns, public relations, event management, social & digital promotions, trade relationship building and branding & consultancy services. Hopscotch Interface Tourism has offices in Paris, Milan, Madrid, Barcelona, Lisbon and Amsterdam and Hopscotch Sopexa have offices in over 30 countries around the world. Hopscotch Interface Tourism also owns the Tourism Strategic Consultancy THR Tourism Industry Advisors and traveller intelligence platform Travellyze.  

For further information, please contact:
Allan Sonne Sørensen, Partner & CEO from EHRENBERG SØRENSEN Kommunikation on as@ehrenbergsoerensen.com, +45 31 27 33 11.
Chris Pomeroy, Founder and CEO of Interface Tourism Spain on chris.pomeroy@interfacetourism.com, +34 91 540 1805.

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