Maarja Edman is a member of EHRENBERG SØRENSEN Kommunikation’s international Advisory Board, which complements the agency’s management with external strategic perspectives.
With over three decades of experience in the tourism industry and having lived as an expatriate Swede in five different EU countries, Maarja embodies the international approach and specialised focus of our agency.
Maarja has held executive leadership roles in both public and private organizations, most recently as CEO of Visit Trelleborg, where she strengthened the city’s place branding and increased revenue through innovative collaborations. During her tenure, the destination was awarded an international sustainability prize for its local tourism strategy.
Prior to her role at Visit Trelleborg, Maarja served as Head of Business Intelligence at Höga Kusten Destinationsutveckling and as Regional Director of Tourism at Visit Västernorrland. In the private sector, Maarja has held key leadership positions in major international hotel chains, including Hilton International and Scandic Hotels.